From Aspiration to Achievement: Upcoming ID Workshop Perfect for Early-stage Startups

Do you have an early stage startup and want to increase your probability of success while simultaneously decreasing the time it takes to achieve it? If you said “Yes,” then plan to slide into the upcoming ID Mentor workshop offered by Mark Heintz, X9Y Consulting Group, for ID Members on Wednesday, October 2, 2019, 10:00 a.m.-12:00 p.m. at Innovation DuPage headquarters.

Heintz said, “The process of turning an idea into a scalable business model is like a journey. You need to know where you are, where you are going, and how to get there. This presentation will provide you with a high-level overview of the startup process and a methodology you can use to make progress and achieve results.”

Specifically, Mark will cover:

  • Steve Blank’s Customer Development Model to provide an overview of what you need to do to transform an idea into a scalable business

  • Planning and strategy processes to help you bring clarity, focus, and results to your startup

Your Takeaways

At the presentation’s conclusion, you will have a simple but effective set of tools to map out your situation, as well as a set of clear and focused goals, objectives, strategies and tactics to take you from aspiration to achievement.

Learn More About Mark Heintz

Mark’s background and experience are extensive. He has served as CEO for companies, consultant for clients and instructor for the ID Owner-to-CEO Accelerator program where he has received very high marks. Learn more about Mark and read his article The Power of Why on LinkedIn.

Let Innovation DuPage help you take your idea from concept to success with an open-to-the-public event, our Incubator program or the Owner-to-CEO Accelerator. To learn more, call 630-942-3340 to explore your next steps.

The Doctor Is In … and Helping Women Celebrate Their Feminine Power

2 min read...

Off the shoulder fashions for women are hot. And it’s no wonder because the look is both fun, flattering and—surprisingly—empowering! So said Dr. Symone Lewis, the inventor of Barelastics, a reverse suspender under garment that keeps an off the shoulder look where it belongs: off the shoulder (OTS).

Lewis said, “Wearing off the shoulder fashions exudes an air of competence and confidence. Baring your shoulders communicates a deep yearning to be seen and heard and it’s a powerful way to make a statement and a first impression.” Supporting that sentiment, according to Elle.com, the majority of designers in 2019 embraced the idea of “you do you,” meaning women are encouraged to embrace a fashion style that suits individuality with the unifying concept being the expression of female empowerment.

Founding a Company to Solve a Problem

In 2017, Lewis founded Shoulder Bare, Ltd., as the manufacturer of the Barelastics product, which has a patent pending. Lewis speaks of women’s empowerment from the credibility of being a working licensed psychologist with an earned doctorate in clinical psychology.

Beauty is power. I believe baring your shoulders is one way forward for women in demonstrating that power.

Lewis said, “Beauty is power. I believe baring your shoulders is one way forward for women in demonstrating that power. But if you’re tugging at your sleeves or fidgeting with your garment, it communicates the exact opposite. I saw a problem with wearing OTS fashions and remedied that problem with my invention. There is an air of sophistication when women bare their shoulders, whether in an office environment, at a gala, going through everyday life or at the beach, but only if they feel confident in their choice of garment. Barelastics make that happen for women who choose OTS fashions.”

Nonverbal Communications Make Impressions

Some have reported fifty percent of all communication is nonverbal. Also, many believe first impressions often are lasting impressions. OTS fashion has been a thing since the mid-1800s and has never really disappeared, with either both or even one shoulder bare, often stealing the show and attracting eyeballs on occasions from red carpet events to weddings to business meetings.

Lewis loves it. “In my opinion, women should celebrate the feminine. In our current culture womens’ voices are often not valued and their opinions are often under-represented and underfunded. Expressing yourself is an inalienable right. The pursuit to be all you can be is a deep-seated need and if you’re not heard you’re not represented,” she said.

How Innovation DuPage Has Helped

Lewis has been marketing her product online since 2018 at Barelastics.com. She has identified contract manufacturers and worked out quality-control issues on the product for small, medium, large and mega orders, but still considers the marketing and selling of the product second to her day job as a working psychologist.

“I want to scale and designate Shoulder Bare Ltd. my first job. Innovation DuPage is helping me with so many things to make that happen. I have so many ideas for additional products to be marketed under the Shoulder Bare Ltd. banner, but I just need that one big break and I believe Innovation DuPage is going to be that spark to make it happen,” said Lewis.

Moving Confidently Forward

Follow the empowerment journey of Shoulder Bare Ltd. and its Barelastics product with Dr. Lewis on Facebook, Instagram, Pinterest and Twitter. Connect with Lewis on LinkedIn. We can “barely” contain our excitement as we watch women around the world discover Shoulder Bare Ltd, Barelastics and Dr. Lewis as she demonstrates the art of baring shoulders and soul with utmost confidence.

 

Let Innovation DuPage help you take your idea from concept to success with an open-to-the-public event, our Incubator program or the Owner-to-CEO Accelerator. To learn more, call 630-942-3340 to explore your next steps.

How COD Graphic Design Students Created for GOtivation

Portfolio Night 2019 is where design students from College of DuPage and high schools in the community were invited to present their work to a panel of judges and the public. Portfolio Night presents an opportunity to review the work of each student and talk with each artist in person.

One emerging company that worked with COD graphic design students was GOtivation. GOtivation worked with student designers at College of DuPage through their professor, Gautum Wadhwa, to create a series of icons and animated graphics to be used on the GOtivation mobile app. The app helps people get more fit by providing mental motivation through texts and messages to stick with a fitness plan via a game-like interface.

The students did a phenomenal job! Not only were they easy to work with, but they provided some great designs in a short period of time. Their effort has already been put to good use.

GOtivation Founder and CEO Dennis Timpanero said, “The students did a phenomenal job! Not only were they easy to work with, but they provided some great designs in a short period of time. Their effort has already been put to good use. We immediately started using the medals, badges, and other game graphics in the training course this week. Customers replied with comments like ‘ooooh,’ ‘nice!’ and even ‘fancy!’ Customers reached out unprompted and were really impressed with the professional level of the design. We really appreciated how the students worked this project into their busy class schedules and their other commitments.”

GOtivation plans to continue working with College of DuPage students in the future and was visible cheering them on at Portfolio Night 2019.

Portfolio Night 2019 at College of DuPage, an annual event, featured creative work ranging from a graphic design and illustrations to packaging and website designs. Graphic design students were recognized with awards and prizes in the following categories: Portfolio, Identity Design, Publication Design, Illustration, 3-D Design, and Web Design.

Learn more at http://www.cod.edu/design/portfolioReview.htm