COVID-19 Recovery Analytics: Using the Power of Data Recap

Every organization and person around the globe has been impacted by the Coronavirus. Companies are looking for new ways to use data and information to plan in their recovery and move their businesses forward successfully in the new environment. Join our virtual lunch ‘n’ learn and hear from leading data experts on key techniques and ways to utilize data to drive your recovery planning to optimize your business.

Watch Chief Analytics Officer Larry Blackburn and Data Analytics Industry Consultant Rob Wellen of Datatelligent.

View video highlights from this webinar below!

Combatting Threats with Advanced Analytics

Rob Wellen


Companies are looking to get a better understanding of their business during this difficult time. Critical questions to ask yourself:

Understand:

What are the threats and opportunities relating to my business and the local market?

Optimize:

How can I optimize my business and better serve my customers?

How can I reduce risk?

Act:

What are the trends for “What if” scenario planning?


Business Recovery Tracking

Rob Wellen


These tools provide business owners with insight on how to make sense of COVID-19 data in relation to their business.

Localized Impact Map

This enables companies to integrate COVID-19 case data with their own business data in order to view their business impact and where their customers are located.

Business Recovery Tracking

Utilizing this model allows for “What if” scenario planning and trends a business against COVID-19 case trends. Track and make decisions against impact on local markets.


Data Visualization: Snowflake+ Power BI+ Tableau

Sam Guererro and Rob Wellen


Now is a great time for organizations to invest in Cloud and data analytics tools. Rob Wellen, addresses tools that businesses can use for data tracking. What platforms are the most beneficial and commonly for entrepreneurs and small business owners?

To find out more about the tools discussed in the video:

Tableau: Data-driven technology allows for improved business intelligence through embedded analytics. An interactive and visual analysis of your company.

Power BI: Data made visual, view insights at scale and take strategic, actionable steps. Make decisions with confidence with one of the largest and fastest growing intelligence clouds.

Snowflake: This software supports a multi-cloud strategy, including a cross-cloud approach. Features available through Snowflake include: data exchange, insights and analytics, data engineering, data warehouse modernization and enabling developers.


Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

Cinco de Mayo Happy Hour

Join us in our virtual happy hour to meet and network with other founders, business owners and Innovation DuPage staff. We will be using breakout rooms to accommodate a more intimate conversation setting. Join us for an opportunity to win a gift card from, local Glen Ellyn restaurant, A Toda Madre.

Tuesday, May 5th at 4:00 pm

Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

Stabilize Your Business Foundation in the Downturn Recap

Whether you’re a seasoned entrepreneur or have recently launched an idea, the implications of COVID-19 are forcing business owners to focus on the basics. Learn how to fundamentally structure your processes in order to gain a greater understanding of how to make critical business decisions during the downturn.

Hear from Kim Grotto of Grotto Marketing, Lauren Barron from Fiercely You, Inc., Kim and Art Angel from E2A Partners.

They discuss how to create a stable business foundation by utilizing a combination of strategy, financial best practices, customer personas, pricing, key data collection and marketing strategy.

Stay tuned for more video highlights from this webinar!

Focus on What You Control

Kim Grotto of Grotto Marketing

  • Do not make decisions out of fear, shift your focus to what you can control
  • Having a responsive versus reactive mindset allows for wiser decision making
  • Be mindful of where you invest your time and energy


  • Let Financials Work For You

    Lauren Barron from Fiercely You, Inc.
  • Financial analysis encourages strategic operational planning and decision making
  • Establish a system that encourages financial best practices and recording
  • Let your finances work for you by taking advantage of information they provide
  • Your strategic plans and your financial expectations go hand-in-hand


  • Customer Success vs Business Development

    ID Managing Director Travis Linderman and E2A Partners Kim Angel

  • Ensure that your customers are utilizing your services optimally
  • Direct your focus to current customers which will lead to long-term loyalty and retention
  • Don’t neglect those who already trust you and your product


  • Trending Numbers and What to Do

    Lauren Barron from Fiercely You, Inc.

  • Take a closer look at an income statement, balance sheet, and cash flow comparison with Lauren Barron
  • Ask yourself three important questions: Why are my numbers trending the way they are? How did it happen? What am I going to do about it?
  • Utilize these resources to gain a better view of the trends in your business


  • Intimate Knowledge of Your Customer Profile

    Lauren Barron from Fiercely You, Inc.

  • When determining pricing, analyze who you are serving and what their needs are
  • Pricing decisions are influenced by many internal and external factors
  • Cost of goods sold and cost of services may require obtaining various quotes


  • Building Your Strengths & Consistency

    Kim and Art Angel from E2A Partners.

  • Recognize what you are good at and what is working for your business
  • This is not a time to start from scratch, learn to pivot by identifying adjacent services/products
  • Do not assume customers behaviors based on past experiences
  • Realize who you are to the core and how viewers see you


  • Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Making Business Decisions As you Navigate the Downturn Recap

    Missed our last webinar? View: Making Business Decisions as you Navigate the Downturn with Kim Grotto, Lauren Barron, Kim and Art Angel. They are ID members and small business owners discussing topics ranging from marketing to financial planning. Check out the videos below!

    Don’t Miss Our Next Webinar!

    Create a structure upon which to understand and make fundamental business decisions in a time of re-evaluation. Learn how to create a stable business foundation by utilizing a combination of strategy, financial best practices, customer personas, pricing, key data collection, and marketing strategy. Run time: Approximately 60 minutes.

    Part 1: Cash is King

    Kim Grotto and Lauren Barron, Fiercely You

    • “Cash talks and everything else mumbles”
    • Businesses should utilize a 13-week cash flow forecast. This high-level tool can give a cumulative figure of your cash flow or cash burn. In simpler terms, it is reconsolidating your checkbook for your business.
    • Consider your customer demand. If there is a continued need for your product or service but people are not able to access the way they normally would think about other ways you can provide.

    Part2: Marketing

    Kim Grotto, Grotto Marketing

    • “The opportunities are there it is all about how you take advantage of them”.
    • Marketing is far more strategic and methodical than many come to believe. Articulate and communicate their brand, mission, values and products in order to expand their reach, earn revenue, increase loyalty and market share.
    • Know your audience. Prioritize current customers and the needs you can fulfill for them. Stay connected to key partners and employees.
    • Learn about the Four C’s: Cohesiveness, Connection, Communications, and Create and how to apply them to your business.

    Part 3: Hunting for Data!

    Kim Angel and Art Angel, E2A Partners

    • Hunt for data and learn to interpret it. Look for information that you can apply to your business model. It is time to assess the ways in which to drive your business forward. Don’t make assumptions based on past behaviors.
    • The “come to us” mentality for retailers and services is a thing of the past. Your business needs to tune into the “we are there for you” mindset.

    Part 4: Communicating Values through Emails

    Lauren Barron, Kim Grotto, Kim Angel and Art Angel

    • Q: What is the relevance of newsletters and today’s COVID-19 saturated emails? How many emails are too many?
    • A: If the information is relevant and serves value, say it! Take a look and analyze your audience’s pain points, how they are feeling or the message they need to hear?
    • Resend your emails about three days later. Not only that, but you should really put thought into your subject and preview line as well. Grab the readers’ attention and give them a reason to stop and engage.

      Consider your call to action. What response are you looking to get? Drive your content around that goal and then you will know if the email was successful.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Business Update 1-on-1 with Travis Linderman

    What challenges are you facing as a startup founder? We will work through them with you.

    Fundraising • Brand Identity • Deck Review • Sales & Marketing Strategy • Customer Discovery

    Cash Flow & Burn Rate • Value Proposition • Market Research • Business Model Canvas

    All Chicagoland startup founders welcome!

    Click below to schedule your 45 minute 1-on-1 with ID Managing Director Travis Linderman



    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.