Travis Linderman

Business Update 1-on-1 with Travis Linderman

What challenges are you facing as a startup founder? We will work through them with you.

Fundraising • Brand Identity • Deck Review • Sales & Marketing Strategy • Customer Discovery

Cash Flow & Burn Rate • Value Proposition • Market Research • Business Model Canvas

All Chicagoland startup founders welcome!

Click below to schedule your 45 minute 1-on-1 with ID Managing Director Travis Linderman



Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

The Power of We

Key Takeaways

  • Economic development agencies are continuing to take actionable steps to help local businesses by providing resources and assistance
  • ID and our partners strive to support diverse communities and their businesses with employment and financial opportunities for POC
  • All entities are committed to serving the entrepreneurial community and coming together, boundless by the Power of We
  • Connect to entrepreneurial support services starting with a 1-on-1 consultation.

    The success or failure of a small business often depends on the individual at the helm of the venture. However, a natural problem arises when these entrepreneurs are exposed to new business responsibilities outside of their experience portfolio. Strategic planning, managing finances, utilizing digital marketing channels and establishing proper sales processes are only a few of the obstacles that business owners face. All these disparate areas challenge the entrepreneur’s individual ability to succeed. These difficulties are only amplified by the public health crisis that we are currently facing.

    Fortunately, operating your own business does not have to mean going it alone. There are regional organizations that collaborate to provide you and your business with the support services you need. This critical network of Business First Responders was recently highlighted in the Business Ledger’s article, “Working Together to Keep Business as Usual”.

    Pre-Downturn Collaboration

    It didn’t take COVID-19 to usher in the level of collaboration that we are experiencing during this downturn- the seeds for these channels were planted well before that. Innovation DuPage was created to act as the connective tissue of our region’s entrepreneurial support services. In its first year in business, ID focused on connecting founders to regional resources. This gives entrepreneurs the ability to scale at a faster pace without the steep price tag.

    Gray Matters Games (GMG), a board game company and inaugural ID member, is the perfect example of what these partnerships are able to accomplish. They worked with students in a marketing and strategy class at Elmhurst College on a launch plan for their game “Office Decathlon.” Through this relationship, GMG also hired a marketing intern from the College. At the College of DuPage (COD), GMG collaborated with a team of students from the graphic design program and brought their latest game “Alphabet Race” from concept to testing stage. Once again, this connection led the company to a new hire – a brilliant design contractor that’s been helping them on a number of projects. But that’s not all. Through ID, GMG linked up with the Executive MBA program at Northern Illinois University to create an international marketing plan. This will give GMG an opportunity to diversify their offerings and expand their retail footprint.

    When the world seemed to turn upside down, the interlocked relationships have helped to keep companies afloat. Regional economic development organizations came together to offer business owners a ‘breath of fresh air’ while the concept of a ‘new normal’ became inescapable.

    Operating in a Time of Dramatic Change

    “Collaboration between regional workforce boards like workNet DuPage, economic development agencies like Choose DuPage and College of DuPage’s Business Development Center (BDC) is critical. These entities are working with regional chambers of commerce, the business incubator Innovation DuPage (ID) and a number of colleges and universities to continue the necessary support of the small businesses that are impacted most during these uncertain times.”

    As the COVID-19 crisis enveloped the country, the COD Business Development Center was the first on the front lines to assist businesses in our community. The rush for financial relief was focused on “[helping] companies apply for payroll protection, business loans and develop contingency plans”. Since mid-March, they have assisted hundreds of clients and have run 29 webinars. They are a lifeline of support at a time when assistance is needed more than ever before.

    Choose DuPage similarly took up the call to action. When the federal government’s dollars allocated toward the Payment Protection Program (PPP) and the Emergency Disaster Injury Loans (EDIL) dried up, small business owners had few places to turn to. Choose DuPage and DuPage County’s response was to launch the Small Business Relief Program. County businesses were given an opportunity to apply for grants that assisted with employee retention payroll, utilities and rent. Meant for businesses with less than 15 employees, the $1.5 million dollars allocated toward the program gave small business owners yet another opportunity to stay afloat.

    The County’s workforce development agency, workNet DuPage, was at the forefront as well. They provided employers with training assistance to retrain their internal talent pool, assisted with recruitment support efforts and offered a number of resources to assist business owners. They performed all of these functions all whilst helping job seekers connect with funding for job training and aiding laid-off workers in applying for unemployment insurance.

    The list of support services goes on and on. What is most important is not the individual work that these organizations have carried out, it is the collective effort behind them. Though none of these organizations can fully mitigate the impact of this global pandemic, together they are able to minimize the long-term repercussions.

    Inclusion of Diverse Communities

    Our responsibility to support small business owners from minority communities is critical. They are suffering from this public health and economic crisis disproportionately. Resources and programs to help bolster their businesses will help to increase employment and financial opportunities for POC communities.

    The COD Continuing Education department, BDC and ID are collaborating on English Learning Acquisition Integrated Career and Academic Preparation System (ELA ICAPS) business classes. Program participants are first-generation immigrants who either have established businesses or are aspiring entrepreneurs. The course covers vital business topics including leadership, strategic planning, finance and sales. Simultaneously, participants are receiving incubation services from Innovation DuPage that includes 24/7 access to our coworking space (under ‘normal’ circumstances), mentorship and webinars/workshops. Though this program was originally slated to take place in-person, the necessary adjustments were made to continue delivery of high-quality instruction online.

    The Construction Industry Owner-to-CEO program is a collaborative effort put forth by the Hispanic American Construction Industry Association (HACIA) and ID. This offering is geared towards assisting POC, female and veteran-owned construction businesses. Subject areas include: contract bid process, project management, insurance & bonding and finance. Like so many others during this pandemic, the construction industry has been hit hard. Paving a path toward recovery will not be easy for any of these businesses. It will require an increased understanding of their industry, connections to new opportunities and support from peers and mentors. These are the very tenets of the Owner-to-CEO program.

    An Eye Toward the Future

    Though social distancing keeps us physically further apart, regional economic development agencies and partners are coming closer together than ever before. Together, we are dedicated to serving the entrepreneurial community. We will continue our work to bring you the high-quality programs you need. No matter what new challenges arise, we will be here to help guide you through.

    The small business community is made up of our neighbors, friends and family members. When the community comes together with a resolve to adapt and innovate, the Power of We is boundless.

    Connect with Us

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Cinco de Mayo Happy Hour

    Join us in our virtual happy hour to meet and network with other founders, business owners and Innovation DuPage staff. We will be using breakout rooms to accommodate a more intimate conversation setting. Join us for an opportunity to win a gift card from, local Glen Ellyn restaurant, A Toda Madre.

    Tuesday, May 5th at 4:00 pm

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Stabilize Your Business Foundation in the Downturn Recap

    Whether you’re a seasoned entrepreneur or have recently launched an idea, the implications of COVID-19 are forcing business owners to focus on the basics. Learn how to fundamentally structure your processes in order to gain a greater understanding of how to make critical business decisions during the downturn.

    Hear from Kim Grotto of Grotto Marketing, Lauren Barron from Fiercely You, Inc., Kim and Art Angel from E2A Partners.

    They discuss how to create a stable business foundation by utilizing a combination of strategy, financial best practices, customer personas, pricing, key data collection and marketing strategy.

    Stay tuned for more video highlights from this webinar!

    Focus on What You Control

    Kim Grotto of Grotto Marketing

  • Do not make decisions out of fear, shift your focus to what you can control
  • Having a responsive versus reactive mindset allows for wiser decision making
  • Be mindful of where you invest your time and energy


  • Let Financials Work For You

    Lauren Barron from Fiercely You, Inc.
  • Financial analysis encourages strategic operational planning and decision making
  • Establish a system that encourages financial best practices and recording
  • Let your finances work for you by taking advantage of information they provide
  • Your strategic plans and your financial expectations go hand-in-hand


  • Customer Success vs Business Development

    ID Managing Director Travis Linderman and E2A Partners Kim Angel

  • Ensure that your customers are utilizing your services optimally
  • Direct your focus to current customers which will lead to long-term loyalty and retention
  • Don’t neglect those who already trust you and your product


  • Trending Numbers and What to Do

    Lauren Barron from Fiercely You, Inc.

  • Take a closer look at an income statement, balance sheet, and cash flow comparison with Lauren Barron
  • Ask yourself three important questions: Why are my numbers trending the way they are? How did it happen? What am I going to do about it?
  • Utilize these resources to gain a better view of the trends in your business


  • Intimate Knowledge of Your Customer Profile

    Lauren Barron from Fiercely You, Inc.

  • When determining pricing, analyze who you are serving and what their needs are
  • Pricing decisions are influenced by many internal and external factors
  • Cost of goods sold and cost of services may require obtaining various quotes


  • Building Your Strengths & Consistency

    Kim and Art Angel from E2A Partners.

  • Recognize what you are good at and what is working for your business
  • This is not a time to start from scratch, learn to pivot by identifying adjacent services/products
  • Do not assume customers behaviors based on past experiences
  • Realize who you are to the core and how viewers see you


  • Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Making Business Decisions As you Navigate the Downturn Recap

    Missed our last webinar? View: Making Business Decisions as you Navigate the Downturn with Kim Grotto, Lauren Barron, Kim and Art Angel. They are ID members and small business owners discussing topics ranging from marketing to financial planning. Check out the videos below!

    Don’t Miss Our Next Webinar!

    Create a structure upon which to understand and make fundamental business decisions in a time of re-evaluation. Learn how to create a stable business foundation by utilizing a combination of strategy, financial best practices, customer personas, pricing, key data collection, and marketing strategy. Run time: Approximately 60 minutes.

    Part 1: Cash is King

    Kim Grotto and Lauren Barron, Fiercely You

    • “Cash talks and everything else mumbles”
    • Businesses should utilize a 13-week cash flow forecast. This high-level tool can give a cumulative figure of your cash flow or cash burn. In simpler terms, it is reconsolidating your checkbook for your business.
    • Consider your customer demand. If there is a continued need for your product or service but people are not able to access the way they normally would think about other ways you can provide.

    Part2: Marketing

    Kim Grotto, Grotto Marketing

    • “The opportunities are there it is all about how you take advantage of them”.
    • Marketing is far more strategic and methodical than many come to believe. Articulate and communicate their brand, mission, values and products in order to expand their reach, earn revenue, increase loyalty and market share.
    • Know your audience. Prioritize current customers and the needs you can fulfill for them. Stay connected to key partners and employees.
    • Learn about the Four C’s: Cohesiveness, Connection, Communications, and Create and how to apply them to your business.

    Part 3: Hunting for Data!

    Kim Angel and Art Angel, E2A Partners

    • Hunt for data and learn to interpret it. Look for information that you can apply to your business model. It is time to assess the ways in which to drive your business forward. Don’t make assumptions based on past behaviors.
    • The “come to us” mentality for retailers and services is a thing of the past. Your business needs to tune into the “we are there for you” mindset.

    Part 4: Communicating Values through Emails

    Lauren Barron, Kim Grotto, Kim Angel and Art Angel

    • Q: What is the relevance of newsletters and today’s COVID-19 saturated emails? How many emails are too many?
    • A: If the information is relevant and serves value, say it! Take a look and analyze your audience’s pain points, how they are feeling or the message they need to hear?
    • Resend your emails about three days later. Not only that, but you should really put thought into your subject and preview line as well. Grab the readers’ attention and give them a reason to stop and engage.

      Consider your call to action. What response are you looking to get? Drive your content around that goal and then you will know if the email was successful.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.