Whether you’re looking to grow your customer base, improve your operations or break into a new market, our community of entrepreneurs and mentors are here to help.

Starting March 17, 2020

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12 Week Curriculum



Orientation

Program orientation will include aspects of strategic development with review of the foundation of your business: vision/mission statement, business plan discussion and SWOT analysis. Over the next 12 weeks, there will be further discussion of objectives, including determining your customized corporate goals and initiating the Accelerator Strategic Action Plan.

Leadership

Improve your own personal performance, develop personal objectives and behaviors, and assess the environment in which you are working. Understanding your personal entrepreneurial BOSI DNA will be important to move you from owner to CEO! Truly considering the entrepreneurial mindset with the twist of focus on your employees – are they intrapreneurial?

Strategic Planning

Competitive advantage is fleeting. Identify the methods that top organizations use to improve themselves and their teams, leaders and strategies. Develop skills to understand how your performance impacts the success of your business. Examine your current business plan and organizational structure to ensure it best supports your business model.

Finance

Understanding your financials and addressing the question of scalability is key to the growth strategy. You have a great accountant so you are all set right? WRONG. As the leader, you need to know and understand more than your top and bottom line. Your profit and loss, balance sheet and understanding of cash flow all interact together. Learn to become a profit master. Understanding how to use financial statements to effect change and improve performance, budgeting as a key element of the process, cost and pricing strategies that can be effective, identifying patterns of cash flow, what the financial ratios are and how to interpret. Acquisitions will be considered in these sessions as a path of growth. Financing options will be examined to gain better understanding of what will work best for your business.

Organizational Process Improvement

Change is the norm and it is constant. With it you grow and prosper, without it you risk stagnation and possibly a slow demise. Understand the effect of operations improvement on profit and loss. Learn to see the business opportunities as an outsider would: how to spot signals for improvement opportunities, the seven principles of process design, over 20 tools for process improvement, how to get started on mapping a key business process, and key questions to trigger improvement ideas. Use case studies to practice identifying improvements and predicting bottom-line impact, and then get started with one of your own processes. Methods to optimizing your environment to spur creativity and value creation. Critical insights to help navigate weaknesses and increase strengths for continuous improvement.

Digital Marketing

Marketing is bringing the right product to the right customer at the right time, and promoting it through the right channels. Your product must have a well-defined advantage over the competition, and fulfill a compelling need for your targeted customer. Marketing strategy includes projecting future trends, needs and motivators and positioning your product now to meet those emerging needs. for continuous improvement. Gain the understanding needed for the relational marketing through Social Media. Understand the differences in social media, what social media platforms your business must engage with and the tricks to good content to build your audience and your brand.

Sales

If you do not get the sales right, nothing else matters. Sometimes we are lucky enough to have such a brilliant business idea that it sells on its own, but for most of us continuous networking, sales efforts and strong client relations are what determines long-term success. This session will include tools to develop a sales pipeline, procedures for tracking leads and secrets on how to act on those leads, techniques to opening and closing a sale (practice, practice, and practice) and methods for delivering exemplary client care and generating repeat sales.

Growth Markets

Learn how to set your profit goals and use 10 levers to grow your business profits. Compare risk and timing for different growth methods, from current customers and quick wins to new aggregators, new markets, and new products. Practice predicting bottom-line results, and choose your own business growth strategy. New markets discussed will be government contracting and expanding internationally.

Human Resources

Understand your current culture and your current team! Slotting the right people for the right job is critically important for “second stage” businesses if they are to succeed and grow. Identify critical issues related to the human resource functions including major traps that business owners fall into when growing.

Emerging Technologies

IT Systems are necessary to support daily operations and acceleration. We will discuss key concepts and implementations in relevant work areas including security, digital tools and digital workflow. We will help you gain the ability to identify areas in your businesses that can benefit from streamlining using digital innovations that can improve workflow, save money and grow your business.

Corporate Social Responsibility (CSR)

It is possible to make a difference and make money? Numerous studies in recent years have shown that consumers prefer to buy from companies that blend social purpose with corporate mission. Identify ten ways to transition to a socially conscious business that with can bring a stronger community presence and increase profitability.

Final Evening

Present Accelerator Strategic Action Plan to other participants for targeted feedback

Additional Mentorship and Coaching

ID mentors are available to provide coaching customized to your business needs, focused on applicable areas such as: legal, marketing, operations, finance and sales. Business mentors may be available outside of program hours.


Commitment

    • Attend regularly
    • Complete 24 learning sessions over 12 weeks
    • Out-of-class assignments will be required.
    • Participate fully—leave your cell phone at the door
    • Create an Accelerator Strategic Action Plan over the course of the program
    • Complete an initial assessment and follow-up assessments