Whether you’re a seasoned entrepreneur or have recently launched an idea, the implications of COVID-19 are forcing business owners to focus on the basics. Learn how to fundamentally structure your processes in order to gain a greater understanding of how to make critical business decisions during the downturn.
Hear from Kim Grotto of Grotto Marketing, Lauren Barron from Fiercely You, Inc., Kim and Art Angel from E2A Partners.
They discuss how to create a stable business foundation by utilizing a combination of strategy, financial best practices, customer personas, pricing, key data collection and marketing strategy.
Stay tuned for more video highlights from this webinar!
Focus on What You Control
Kim Grotto of Grotto Marketing
Do not make decisions out of fear, shift your focus to what you can controlHaving a responsive versus reactive mindset allows for wiser decision makingBe mindful of where you invest your time and energy
Let Financials Work For You
Lauren Barron from Fiercely You, Inc.
Financial analysis encourages strategic operational planning and decision makingEstablish a system that encourages financial best practices and recordingLet your finances work for you by taking advantage of information they provideYour strategic plans and your financial expectations go hand-in-hand
Customer Success vs Business Development
ID Managing Director Travis Linderman and E2A Partners Kim Angel
Ensure that your customers are utilizing your services optimallyDirect your focus to current customers which will lead to long-term loyalty and retentionDon’t neglect those who already trust you and your product
Trending Numbers and What to Do
Lauren Barron from Fiercely You, Inc.
Take a closer look at an income statement, balance sheet, and cash flow comparison with Lauren BarronAsk yourself three important questions: Why are my numbers trending the way they are? How did it happen? What am I going to do about it?Utilize these resources to gain a better view of the trends in your business
Intimate Knowledge of Your Customer Profile
Lauren Barron from Fiercely You, Inc.
When determining pricing, analyze who you are serving and what their needs arePricing decisions are influenced by many internal and external factorsCost of goods sold and cost of services may require obtaining various quotes
Building Your Strengths & Consistency
Kim and Art Angel from E2A Partners.
Recognize what you are good at and what is working for your businessThis is not a time to start from scratch, learn to pivot by identifying adjacent services/productsDo not assume customers behaviors based on past experiencesRealize who you are to the core and how viewers see you
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