Positioning Your Startup for Market Traction with David Goetz

On Tuesday, July 16, 10:00 a.m., ID Members are invited to hear entrepreneur and serial founder David Goetz talk about Positioning Your Startup for Market Traction. Goetz’s informational and interactive talk will help answer questions about branding your startup so you will take away how to:

  • Understand the eight positions of positioning power
  • Position your brand in your category
  • Develop the messaging architecture for your startup
  • Connect your brand positioning with creative

    About the presenter: Dave Goetz is president of CZ Strategy, a strategic marketing agency that he founded in 2000. He is the author of three books, including one on messaging strategy and another on fly fishing. He also founded RealityRN, a social community for new nurses; Big Snowy Media, a publishing imprint; and “2 Guys and a River,” a fly fishing podcast.

    When you go:

Place: Innovation DuPage
Date: Tuesday, July 16
Time: 10:00 a.m. – 12:00 p.m.
RSVP ID@innovationdupage.org

Justin Mayer of Encube

How Serendipity Led to Encube’s Founding

Justin Mayer, a cofounder and chief marketing officer of Encube, was working in product management for a manufacturer when he realized there was a gap in IT project management platforms in the marketplace that opened an opportunity for a new solution.

After developing his own prototype for a solution, Mayer met with venture capital firm Symphony Alpha Ventures. Symphony Alpha was already working with another company tackling a similar problem in the Agile development space and connected them with Mayer. Mayer, Symphony Alpha and two Atlanta-based developers—who called their collaboration Encube—met to explore the possibilities of working together.

They found alignment in their goals and values as well as complementary skill sets: They needed each other to achieve success.

They found alignment in their goals and values as well as complementary skill sets: They needed each other to achieve success. From that serendipitous meeting, a reformation of Encube resulted with Justin taking the lead on marketing, sales and business development.

Encube and AI = Solutions

Together, the trio knew that managing the user stories, tasks and subtasks of a software development team can be a daunting task. Also, they were aware that a lack of unbiased data regarding each developer’s specific technological skills and knowledge resulted in a gap that hindered the management of an ideal software development team. And, while there are many project management tools on the market, these systemic gaps prevent organizations from leveraging the data of the vast amount of project tasks they’ve already completed, limiting their ability to make the most efficient use of their available talent pool.

The Atlanta team had been working on a need for a quicker, more efficient and cost-effective way to manage IT tasks among teams, especially among Agile software development teams.
Encube’s founders also knew how to put artificial intelligence to work in project management. With the goal of revolutionizing an industry, these efforts are at the core of the launch of Encube’s technology. By incorporating the use of a proprietary artificial intelligence engine, Mayer and his team created a tool that can dynamically mine data to create an evidence-based body of knowledge to help large project managers maximize their talent pool and complete more projects, more efficiently.

Making Task-Oriented Decisions
As well as making task-oriented decisions based on experience and knowledge, Encube can also calculate the appropriate replacement of a developer and help estimate the number of IT projects that can be handled at one time before more staff is needed. Encube provides the answers at a users’ fingertips.

Encube’s artificial intelligence saves time and money by referring to evidence-based knowledge demonstrated by its generated resource graph, another Encube breakthrough. The resource graph creates a better way of workforce planning by suggesting the proper expertise for specific tasks that maximizes the efficiency of an IT team. Encube strives to take the tedium out of managing IT teams.

How ID Played a Role
Mayer saw a need for office space and a network of knowledge and resources to help him grow the business. He turned to Innovation DuPage. Innovation DuPage has provided Encube with the resources and an ecosystem that enables Mayer and his growing team to more quickly expand its business. Innovation DuPage is a space where Mayer thrives and collaborates with other entrepreneurs. The story of Encube is still unfolding as the trial version is now online and accepting customers. The future looks promising. Venture capital is in place. A new website effectively communicates the benefits and clearly defines the market. Stay tuned as we report on Encube’s success and provide updates in the months ahead.

By Jack Dore

ID Grand Opening in Video and Photos

The Grand Opening event video documents an incredible day where an estimated 300+ people participated in activities complete with a ribbon cutting featuring local dignitaries and an open house where the entire community was invited to meet and interact with some of ID’s members.

Members Gray Matters Games, GOtivation and Gindo’s offered samples, demos and
taste samples. Not to be outdone by companies starting with G, collaborators Warphole and Quze engaged with hundreds of participants. All of ID’s members are startup and small businesses looking to
get to that next step with collaboration, networking and business education opportunities
provided by ID.

Check out the Flickr photo album for fun photos documenting the day.

Read the articles that commemorated Innovation DuPage’s grand opening:

If you are interested in learning more about Innovation DuPage, call 630-942-3340 or stop in for a tour.

How COD Graphic Design Students Created for GOtivation

Portfolio Night 2019 is where design students from College of DuPage and high schools in the community were invited to present their work to a panel of judges and the public. Portfolio Night presents an opportunity to review the work of each student and talk with each artist in person.

One emerging company that worked with COD graphic design students was GOtivation. GOtivation worked with student designers at College of DuPage through their professor, Gautum Wadhwa, to create a series of icons and animated graphics to be used on the GOtivation mobile app. The app helps people get more fit by providing mental motivation through texts and messages to stick with a fitness plan via a game-like interface.

The students did a phenomenal job! Not only were they easy to work with, but they provided some great designs in a short period of time. Their effort has already been put to good use.

GOtivation Founder and CEO Dennis Timpanero said, “The students did a phenomenal job! Not only were they easy to work with, but they provided some great designs in a short period of time. Their effort has already been put to good use. We immediately started using the medals, badges, and other game graphics in the training course this week. Customers replied with comments like ‘ooooh,’ ‘nice!’ and even ‘fancy!’ Customers reached out unprompted and were really impressed with the professional level of the design. We really appreciated how the students worked this project into their busy class schedules and their other commitments.”

GOtivation plans to continue working with College of DuPage students in the future and was visible cheering them on at Portfolio Night 2019.

Portfolio Night 2019 at College of DuPage, an annual event, featured creative work ranging from a graphic design and illustrations to packaging and website designs. Graphic design students were recognized with awards and prizes in the following categories: Portfolio, Identity Design, Publication Design, Illustration, 3-D Design, and Web Design.

Learn more at http://www.cod.edu/design/portfolioReview.htm