Travis Linderman

Business Update 1-on-1 with Travis Linderman

What challenges are you facing as a startup founder? We will work through them with you.

Fundraising • Brand Identity • Deck Review • Sales & Marketing Strategy • Customer Discovery

Cash Flow & Burn Rate • Value Proposition • Market Research • Business Model Canvas

All Chicagoland startup founders welcome!

Click below to schedule your 45 minute 1-on-1 with ID Managing Director Travis Linderman



Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

Innovation DuPage Reopening Guidelines

This is a living document that will be updated as guidance evolves. Please check back often to ensure you are working with the most up-to-date information. We are all working through the ever-fluctuating news and regular changes to the COVID-19 State guidelines.

The ID Community should note that Innovation DuPage continues to deliver many services virtually over Zoom and Slack.

Current Phase: 4

GUIDING PRINCIPLES

  • The health and safety of the ID Community as a whole is our top priority. We will foster a culture of safety.
  • We will follow science and the guidance of experts. We will not lead on this, but lag in moving from phase to phase as we learn from others.
  • We will err on the side of more restrictive measures at the outset and relax them as we can. Returning to the office space is a privilege and carries responsibilities each of us has to one another.
  • IDHQ Modifications

    The safety of the ID Members, ID Team and the public who visit our facility remains our top priority. As such, members and visitors who must conduct business in person will notice changes when entering the facility in following the Illinois Department of Health guidance for reopening public spaces:

    1. Face coverings are required for all visitors to Village of Glen Ellyn facilities.
    2. Social distancing measures are in place requiring at least 6 feet of distance between all members, visitors and staff.
    3. All visitors must enter only through the north entrance of the Glen Ellyn Civic Center (on Duane Street) using the center door. Remaining doors can only be used as emergency exits.
    4. The ID slash card do not work on any other doors in the GE Civic Center.
    5. There are partitions at the public-facing department counters in the Civic Center to protect visitors and staff, and hand sanitizer is available for use.
    6. IDHQ’s front door at the top of our stairs will remain closed all day from 8am – 4pm. Members will need to utilize their re-activated slash cards in order to enter the facility.
    7. Innovation DuPage’s hours match the Glen Ellyn Civic Center hours 8am – 4pm. We have an additional 30 minutes to exit the building before the doors are locked at 4:30pm.
    8. There are plastic partitions between working spaces (at least 6-feet apart) throughout IDHQ and the flow of traffic is directed per signage.
    9. Seating is assigned by individual company and cannot be used on a first-come first-served basis.
    10. Conference room usage needs to be scheduled at least 24 hours in advance directly with staff.

    The ID Team

    To help maintain the limited capacity restrictions, between 1 – 4 ID team members will work in the shared space at any given time on a semi-regular basis, with the rest continuing to work remotely. The Director of Operations is present on a regular basis.

    Travis Linderman (Managing Director) holds 1-on-1 Zoom consultations from 10am – 3pm, Monday, Tuesday, Thursday and most Fridays. You can schedule them here.

    Travis will be at IDHQ each Wednesday to meet with Members individually and tour new startups.

    Business Hours

    Business Hours During Phase 4, revised business hours of Monday-Friday from 8am-4pm are in effect to promote the safety of our on-site team, and to correlate with the hours that the Glen Ellyn Civic Center is open to the public. IDHQ is not open on Saturdays and Sundays. There are no evening hours. We are monitoring the visiting patterns of our community and will adjust as needed to promote a safe environment for everyone.

    Entrance and Exits

    All members must enter only through the north entrance of the Civic Center (on Duane Street), using the center door. We are encouraging one-way traffic as much as possible to reduce the chance of congestion. Please follow signage in the office. Slash card access continue to be turned off to the doors outside – but work on the door to enter IDHQ. Social distancing measures are in place.

    Movement

    Each ID Team Member is housed in a closed-door office. It is your responsibility to check in with one of them when you arrive – so that your temperature can be taken. A blue line has been set up – to ensure that a 6 foot distance from the office doors are maintained until both you and the ID Team Member can ensure that the temperature protocol does not signal a problem and that masks are secured properly. Conversations with ID Team Members require that ID Members stay behind this blue line, unless agreed upon separately.

    When You Arrive Each Day

    Movement throughout the space is dictated by one-way directional signage. Please follow the signs to prevent congestion or pinch points where physical distancing could be compromised. Blue tape has been placed throughout the space to help build guardrails for social distancing and protect any member that is sitting down from all directions.

    Doors

    All interior doors, including conference rooms, are propped open to limit touch points and improve air circulation. Unless absolutely necessary, please do not close these doors. If you must close the door for privacy, limit your time in the room and wipe down the surfaces and door handles upon exiting

    Kitchen Access

    The refrigerator, microwave, cutlery and dishware are not available for use in this phase to minimize touch points. Go support a local Glen Ellyn restaurant.

    Supplies

    We have hand-sanitizer and antibacterial wipes throughout the space for your use. Additionally, ID Team Members frequently cleaning shared surfaces throughout the day and GE Village staff clean and wipe down all surfaces each evening.

    Events

    All events will be virtual until further notice. Webinars will run more frequently in later Fall.

    Per ID guidelines, no gatherings larger than 10 are allowed. We are utilizing the event space for additional company seating. Unfortunately, this means no events, large team meetings, happy hours, shared meals, or social gatherings are permitted on Innovation DuPage premises. During July and August we will not have Stand-ups, Workshops or any other in-person events.

    Parking

    The Parking Deck Construction has begun – therefore all parking behind the GE Civic Center has been eliminated and the rear entrances have been shut off for the remainder of 2020. We will keep you informed on the timeline of construction as we learn more. New parking passes will be distributed for the summer and available parking lots will be highlighted through a separate document.

    Shared and Reserved Space

    Restrictions will require us to designate specific rooms and/or desks to each company. Conference room usage needs to be scheduled at least 24 hours in advance directly with staff. Therefore, for those of you who are comfortable in returning, we need to know how many members to expect and how frequently you would intend to use IDHQ.

    Once capacity is reached, we will send an alert on our Slack channel (#announcements). Please monitor this channel, if you arrive after capacity is reached, you will not be allowed entry to the space. Email iduramk@innovationdupage.org if you need help joining ID’s slack workspace.

    Visitors

    To exercise caution, our space is only open to Innovation DuPage keycard holders and our team at this time. ID Members are responsible to inform the ID Team when Clients will be visiting the building – in order to conduct the same health screening that all members go through each day. We will continually monitor this guideline and will notify you when we are able to relax this safety measure.

    Seating and Conference Rooms

    Seating and conference rooms have been reconfigured to a very limited capacity and spaced (at least 6-feet apart) for physical distancing. Whenever possible, doors are required to be kept open to provide proper ventilation. Additionally, the facility is set-up for maximum social distancing. Some rooms have been taken offline completely. Conference rooms are available for booking meetings of a limited number of people depending on the capacity that each room allows. Members cannot move chairs or tables without consent from ID staff.

    PROTOCOLS:

    We require the following safety measures to be taken by everyone in the space:

    Do not come into the space if you are sick, you WILL be turned away.

    This is a good CDC reference for self-checking symptoms. Symptoms may appear 2-14 days after exposure to the virus. For the sake of other visitors to Village facilities, IDHQ and our staff, we ask that you please stay home if you or a member of your family are currently ill or experiencing symptoms of COVID-19 including but not limited to:

  • Fever or chills
  • Cough
  • Shortness of breath or difficulty breathing
  • Bluish lips of face
  • Persistent pain or pressure in the chest
  • Fatigue
  • Muscle or body aches
  • Headache
  • New loss of taste or smell
  • Sore throat
  • Congestion or runny nose
  • Nausea or vomiting
  • Diarrhea
  • Temperature Check and Health Screen

    Upon arrival, an ID Team Member will take your temperature and you will be responsible for answering a series of short health questions. This includes your good-faith certification that you are not presenting any of the commonly known symptoms of COVID-19. This enables us to promote a safe environment for everyone in the space. Be aware that health monitoring including temperature checks will be a feature until deemed unnecessary by ID staff.

    Hygiene

    Please practice good hygiene to protect yourself and others — there is signage as a reminder of best practices.

    Face Coverings

    Face protection/face coverings that cover both the mouth AND nose are required all times in the facility. If you need a resource for ordering face protection, please contact us at ID@InnovationDuPage.org beforehand. We do have masks on reserve in case of an emergency. Please bring your own mask. Also, if you have a favorite sanitizer – bring it.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    ID Giveaway

    It’s giveaway time! Our ID members are coming together to provide their products and services to one lucky winner. This prize package is a $375 value! Take a look at how to enter and what each business is contributing to the giveaway below.

    3 Ways to Enter

    1. Follow Innovation DuPage ( Instagram, Facebook) and our members:

  • Gray Matters Games Instagram, Facebook
  • Food for Comfort Instagram, Facebook
  • Abilio Learning Instagram, Facebook
  • Fuzzy Logic Escape Room Instagram, Facebook.

  • That’s up to 10 entries!

    2. Share any of our giveaway posts on Facebook or Instagram with the hashtag #winwithID

    3. Leave a comment on any of our giveaway posts, let us know why you think you should win or tag a friend who deserves the prize

    The giveaway ends 11:59pm on June 30th. The winner will be randomly selected on July 1st. Good luck!

    Gray Matters Games

    2 board games: The Game of Wolf and You Bet-cha

    The brainchild of local entrepreneurs Joe and Lauren Barron, Gray Matters Games designs and publishes lively and cognitively challenging experiences for people with active minds. Through its games, Gray Matters promotes community, encourages fun and gives back to Alzheimer’s research.

    Spend quality time together away from screens with two of Gray Matters Games best sellers: The Game of Wolf and You Bet-Cha!

    A finalist for the 2019 Mensa Mind Games Award for games that are original, challenging and well designed, The Game of Wolf is a unique game that is equal parts collaborative and competitive. Pick your Pack based on the player’s knowledge of the subject or go Lone Wolf for a chance at double the points!

    GMG’s first game, You Bet-Cha! combines poker & trivia into one fun game night. Can you outsmart or bluff your way to build the biggest chip stack? The perfect game for tabletop lovers, trivia enthusiasts and high rollers, You Bet-cha’s lively categories will have players competing to name everything from Hotels on the Las Vegas Strip to Actors that have played Batman.

    Food for Comfort

    1 meal for a family of 4

    Founded by local Glen Ellyn mom, Andrea Burke, Food for Comfort makes it easy to send a gift of a hot Family Style Meal in the event of a new baby, illness or loss in the family. If you are looking for a gift of support at this time, Food for Comfort offers:

  • Family Style Meals – The whole family shares a meal together. Most meals include salad and/or dessert
  • Supports Local Restaurants – Meals are prepared and delivered by local restaurants in our network
  • Recipient’s Choice – Recipients can select the meal of their choice from our menu and schedule delivery at their convenience
  • Gift Message – You can include a gift message
  • Delivery & Tip Included – Includes delivery and tip, Recipient pays for nothing
  • Abilio Learning

    Lumino visual countdown timer, custom lanyard, 3D design virtual camp, mask ear savers

    Born from experiences in the classroom, Abilio Learning creates resources to help kids of all ages and abilities access learning. Through 3D printing, Abilio hopes to build meaningful learning experiences that make content more tangible and fun than ever before. Anyone can be a Maker! Learn the basics of 3D printing and create an object of your own from scratch in a beginner-oriented, child-friendly online course.

  • Introduce your child to industries such as animation, digital design, and manufacturing through a 3D design workshop that is engaging for the whole family! Participants will learn the basics of design, and then have their creation brought to life and delivered to their door!
  • The Lumino Visual Countdown Timer is designed to help students with disabilities understand time requirements and anticipate changes. Special educators know how effective visuals are for communicating effectively with students, so Abilio built the Lumino as a way to communicate time expectations, even for students with limited understanding of timers or clocks.
  • Save your ears from the constant irritation of masks and show off your personal style at the same time with custom 3D printed Mask Ear Savers.
  • Express your personality or interests while maintaining absolute professionalism with customizable lanyards. You provide your design ideas, and they’ll do the rest
  • Fuzzy Logic Escape Room

    1 virtual escape adventure

    You and your team join forces virtually from wherever you are – whether it’s friends in separate households, family members in different states, or co-workers collaborating from countries across the globe! Solve a series of puzzles using clues, hints, and tools you will unlock along your journey – but can you achieve your goal before time runs out? You might have to use some Fuzzy Logic to look at things in a different light!

    Your Fuzzy Logic game master will be your eyes, ears, hands and feet in the actual escape room. You’ll share instructions vocally as the game master explores the game space, discovering puzzles and items, and unlocking the locks that you find codes for.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Woman looking at her laptop

    SBA COVID-19 Disaster Injury Loans

    The information in this post was last updated on June 30th, 2020. It will be updated as new information is released.

    The College of DuPage Business Development Center website is being updated daily with information for COVID-19 Small Business Assistance.

    As small businesses and entrepreneurs face fear and uncertainty brought by the COVID-19 (coronavirus) pandemic, the U.S Small Business Administration (SBA) has been working tirelessly to make vital resources and assistance available. On March 17th, the SBA announced new Economic Injury Disaster Loans (EIDL) for small business owners impacted by the Coronavirus.

    The SBA is now offering low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury from COVID-19.

    Read below to learn how your business could benefit:

    SBA COVID-19 Disaster Injury Loan for Small Business Working Capital

    Loans can be used for: Fixed Debts, Accounts Payable, Payroll, other bills that can not be paid because of the disaster’s impact.

    For more information regarding the:

    • Collateral needed
    • Fixed interest rate of 3.75 percent for small businesses, 2.75 percent for non-profits
    • Long-term repayments with a maximum of 30 years
    • History of revenue necessary

    Please visit the Coronavirus Disaster Assistance page.

    Things to know

    Repayment does not start until 4 months after you sign the promissory note. You can put the payout on hold if you do not need the money immediately.

    The credit scores of all owners with more than 20% ownership are extremely important. If your credit score was great in the past, and if it declined due to COVID-19, have proof of it.

    The timeline from a complete loan application to payout is 3-5 business days. You will need to prove that the business is able to make the payments through operations (have a previous Profit & Loss report) and with a personal financial statement.

    SCAM ALERT: There have been reports of scams COVID-19 Economic Injury Disaster Loans. To avoid these, remember THERE’S NO:

    • Immediate deadline to apply
    • Application fee
    • Credit card information required

    Eligibility

    Screenshot

    According to the SBA office of disaster assistance, “small business owners in all U.S. states, Washington D.C., and territories are currently eligible to apply for a long-term, low-interest loan due to Coronavirus (COVID-19).”

    This loan is only available for natural-born U.S. citizens or those with a valid permanent resident card(green card). As we find out about other economic support programs for those business owners who do not possess these qualifications, we will let the public know.

    Applicants must additionally be able to show a loss effective January 31, 2020, to now and/or in the future, as compared to 2019 financials.

    Application

    You can now begin the application process.

    UPDATE: Due to problems caused by high traffic volume, the SBA has streamlined its application process requirements into a new three-part webform. Find the easy-to-follow online application form here.

    START EARLY – the biggest reason for delays in processing is due to missing information. Make sure to complete all requirements before submitting.

    Next Steps

    Need assistance with your application? Find your local Small Business Development Center, Women’s Business Center, or SCORE mentorship chapter here. For up-to-date information on the help that the SBDC is providing, sign up for their email list.

    If your business is suffering economically and has a current business loan with any lender, consider contacting your lender to request a loan modification (interest only payments, partial or complete payment abatement, etc.) for the months in number it will allow; the bank’s ability to respond will be dependent on the type of loan product you have such as SBA guaranty program loan, in house private bank loan, or online lender.

    Want more help? Check out our growing list of small business resources to overcome COVID-19 HERE.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Dare to STEAM

    Surrounded by a fortress of picture books, three women took the dais to a round of applause louder than what’s typically heard in this Glen Ellyn meeting room. Instead of local citizens gathered to hear from their city council, the room was full of educators and librarians from across DuPage County ready to hear from three best-selling childrens’ authors. And not just any childrens’ books, either: these ladies write books designed to encourage kids of all ages to be interested in STEAM.

    Injecting a Love of STEAM into Curricula and Play

    STEAM. Every current educator knows what it stands for (Science, Technology, Engineering, Architecture/Art, Mathematics). They also know they are to place more focus on it in their classrooms. But for kids who aren’t ready for titration, or even times tables, how do they get them excited about the subjects in an organic way?

    That’s where the evening’s panelists came into play. First was Sarah Aronson, author of Just Like Rube Goldberg, whose non-fiction account of Goldberg’s life as a picture book introduced her to the world of writing STEAM. Second was Andrea Beaty, author of Rosie Revere, Engineer and other picture and chapter books about The Questioneers, a fictional classroom of STEAM loving kids. Finally, the panel included Ruth Spiro, author of the Baby Loves series, which breaks scientific concepts down to the earliest reading levels. All of them spoke on their creative process, the inspiration behind their work, and the intersectionality among STEAM, children, and literature.

    Scientists aren’t about having answers, they’re about asking questions.

    All three authors noted that children naturally have the inquisitive minds of scientists, and they write to encourage that instinct. “Kids are really good at asking questions,” Spiro observed. She wants to make sure that her books reflect curious kids, with adults in their lives who model that curiosity. Beaty echoed that sentiment, remarking that “not knowing is the greatest thing in the world. Scientists aren’t about having answers, they’re about asking questions.” 

    Unlikely Origins

    Proving that creativity and innovation aren’t hampered by background, the women shared their journeys to become childrens’ book authors. Spiro was a magazine writer with no background in the sciences, while Beaty studied biology, not literature. Aronson described her career as a physical therapist who began writing on a dare. But each of them found parallels between their work then, and their work now.

    “Story arcs are similar to the scientific method,” said Spiro. “My books are grounded in childhood experiences,” which helped her bridge the connection from reviewer of childrens’ books to a writer of STEAM books for children.

    For Beaty, it was about seeing a story within her own children. After observing that her son loved building things, from school projects to simply stacking jam containers at restaurants, she thought more children should be encouraged to do the same. That became the foundation of her research process: observing the kids around her, as well as the ones her illustrator, David Roberts, draws into her stories.

    On the other hand, Aronson’s biography of the famed inventor, Just Like Rube Goldberg, required meticulous research to not only earn its nonfiction status, but also meet the approval of Goldberg’s granddaughter. She explained that she had to “learn the research process as [she] did it.” She clearly succeeded, earning Goldberg’s granddaughter’s blessing and rave reviews from the literary community.

    Failure is Fantastic

    But what if Aronson hadn’t gotten the go-ahead to publish? Or if she had, what if no one had read the book? Well, in Aronson’s own words, it would’ve been okay, since “failure is amazing.” The other authors immediately agreed. Spiro commented that we have to teach our kids that failure is a part of life, and that “it’s safer to read about a character who’s failing” than to admit to their own failures. Beaty added that expectations need to be set for kids that sometimes things fail, or just don’t go well. In those cases, it’s not about the fact that there was a failure, but rather that there is now another chance for success. She tries to emphasize perseverance in her characters, so kids can see that failing is okay, as long as they keep trying.

    For Spiro and Aronson, the main concept they wanted their audience to take away was that persistence and determination is what matters when it comes to kids in STEAM. Beaty summarized her message as being okay with who you are. Aronson concurred, commenting that “sometimes the last person we’re kind to is ourselves.”

    Supporting Independent Bookstores

    After she finished signing copies of her books which were purchased from the Bookstore of Glen Ellyn, Spiro suggested that the event was only the beginning of how the three authors could collaborate with Innovation DuPage. “There are many more events we can do, this is just the tip of the iceberg.”

    Beaty was quick to agree. “It’s an exciting endeavor,” she commented, “I love seeing how my books connect with people.”

    The three authors are proof that when people of different backgrounds reach outside of their comfort zones to explore concepts in new ways, innovation happens. And in this case, that innovative thinking is being passed down to the next generation.

    Innovation DuPage organized the panel to support The Bookstore of Glen Ellyn and to promote new ways for educators and parents to engage innovative STEAM training. STAY TUNED as Innovation DuPage continues to support and engage the community with its next panel, “Kids, STEM, and Games”.

    by Laura Zimmermann

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Empowered by Choice

    Phillip Perlman launched his marketing career as a bovine evangelist for Chick-fil-A. He set off on an experiential marketing campaign that grew a local Chick-fil-A’s restaurant business by 18 percent. Outfitted in matching cow pajamas alongside a colleague in a cow costume, he introduced a new target audience to chicken for breakfast. That success opened the door for Phillip to help the company expand across California.

    A razor-sharp ability to understand the consumer mindset has propelled Phillip’s career forward for the last 15 years. He honed those skills while driving student enrollment in higher education, doing marketing and strategy management alongside university presidents and leaders in higher education.

    Americans’ Burgeoning Student Debt Crisis

    Phillip succeeded in recruiting thousands of students for dozens of universities like the University of Phoenix, DeVry and EDMC which operated more than 100 schools at the time. But the average amount of student debt has roughly doubled since the mid 2000s, and college tuition continues to rise. Currently, 44 million Americans are burdened with student debt totaling $1.6 trillion, more than the total U.S. credit card debt.*

    Phillip began longing to reverse these outcomes. Students were signing up for popular degrees like Photography and Pastry Arts, but exiting with debt close to $20-$30,000 and limited job prospects. “People were enrolling in programs that had a terrible outlook,” he said. The reason: they weren’t informed and they didn’t know what else to pursue.

    So, Phillip conceived the idea of Careers by Degree. It’s goal: empower interrupted students, traditional students and job seekers to understand what options exist without having to be a professional researcher. “I want to point people in the right direction,” he said. But Phillip let the idea simmer for six more years.

    While working for DeVry University, he launched and built-up his now successful bespoke marketing agency, The Perlman Agency. There Phillip continues to employ his broad expertise in PR, direct response, web development and optimization, and retail, working with both nonprofits and businesses.

    Space-driven Collaboration

    The seed idea of Careers by Degree continued to gnaw at Phillip until he finally took the plunge this March. He filed paperwork and joined Innovation DuPage. Here he discovered a shared meeting place and networking opportunities with like-minded entrepreneurs. “I intended The Perlman Agency’s staff to be remote and the company as lean as possible, but building Careers by Degree requires sitting down and having conversations,” Phillip said.

    Besides connecting with thought leaders, he appreciates access to resources that Innovation DuPage makes available. Over the last six months he and several colleagues have been hammering out details in daily meetings, phone calls and video chats held in airy conference rooms.

    Choose Your Own Adventure

    Last month CareersbyDegree.com did a soft launch of its matching service. The website’s interface is setup to “choose your own adventure.” Users are presented with three initial choices: schools, degree programs or careers. Then within two to three steps, a short list of options tailored to each user’s personal qualifications and requirements appears.

    For students seeking a best-fit school, Careers by Degree shows them key factors such as types of school (four-year, trade, certificate programs, etc.), tuition costs, and the average amount of student debt.

    Others may visit the site seeking careers that could earn $100,000. The site will reveal which degrees and programs lead to higher-paying job prospects.

    “We really wanted people to be empowered by choice,” Phillip said. “We want to unlock as much information as possible so people see, ‘These are my options–I never would have thought about this.”

    Schools and universities will also benefit from the site’s data, learning about prospective students’ interest. They could discover needed degrees they don’t offer, or why there’s no market for an existing program.To pique interest in the site, Phillip recently launched a weekly YouTube series to highlight a behind the scenes look at this EdTech Startup. He plans to use this experience launching Careers by Degree to help inform and equip others interested in doing their own startup.

    Phillip hopes his two sons are better informed than he was. He changed his major three times in college. Trent, age 10, dreams of becoming a race car driver, baseball player or lawyer. Mark, age 9, aspires to be a professional hockey player or hockey team owner.

    This younger generation will become more equipped to make rewarding life choices. In the next year, Phillip aims Careers by Degree to become one of the first places someone goes to determine a career or educational path. In the meantime, drop by Innovation DuPage in Glen Ellyn’s old police station to meet Phillip and his team as they expand this promising matching service.

    *According to the Washington Post and Federal Reserve, respectively.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    How Fly Fishing and Market Positioning Resonate with Dave Goetz

    Dave Goetz is a little obsessed with fly fishing. He is so obsessed that he started a podcast (2 Guys and a River), now on season 5 with over 315,000 downloads. But, his day job is working with clients of his CZ Strategy  marketing company on positioning, messaging, content development and digital marketing to create valid sales leads. He’s seen a lot during the past 20 years of working with over 160 clients, 40 of them startups. He’s witnessed successes and failures of entrepreneurial startups, some even that were incredibly well-funded. Goetz shared his experiences with ID members during a recent ID Mentor workshop: insights that are not unlike the casting and mending of a line and the strikes that result with fish rise.

    The Woes of Startups

    Goetz said because generally it takes 1,000 days (or more) to start up a business, entrepreneurs should plan to survive that long without new revenue coming in. He also advised founders to spend at least 50 percent of their time on sales and business development/relationship-building, recognizing that founders would rather spend their time on “fun” things like product development and marketing. “I always say you need to load in 50 percent of your time on your marketing plan to sales. If you don’t do that, you can’t be successful,” he said.

    founders should spend at least 50 percent of their time on sales and business development/relationship-building

    He also said marketers must find a channel where their potential customers are hanging out and then capitalize on that, kind of like how fly fishers must locate the bend which is attractive to the most trout on any give day on the river. It may be a tradeshow, a publication or a trade association for business-to-business (B2B) customers, or a network, radio station, magazine or blog for consumers.

    But First Find A Category

    “Trout are very sensitive to unnatural movement.” So says a website designed to attract travelers to West Yellowstone in Montana. Like trout, markets are also sensitive. The market is sensitive to the position of a product in the marketplace. Goetz said there are only eight market positions within any market category. Defining the category is the hard part. Once you’ve done that, the position within the category will be obvious and it will be one of the following:

    Leader «-» Innovator
    Generalist «-» Specialist
    Premium «-» Discount
    Performer «-» Service

    Goetz said the market position is determined not by the marketer, but in the minds of the people who would be its customers. It’s their perception of the company/product/service. And that perception is based on their experience and impressions. And they’re sensitive. Like trout, they’re not going to strike at just any fly. However, once the market position is identified, if it’s not to the liking of the business owner, it can be changed.

    Carving Out Real Estate in the White Space of Customers’ Minds

    Defining a category and a position is the work marketers must do before hiring for creative. Only the marketer can define messaging architecture and create a messaging blueprint. And just as a fly fisher is constantly mending his line, the marketer must constantly evaluate the market position and be prepared for change caused by any number of factors: a change in a competitor’s position perhaps, or the addition of a new product or service, or growth or shrinkage of the company.

    “Positioning decays over time,” said Goetz so he advised marketers to set transition points to conduct research as to the perception of the company in the minds of the most recent customers and prepare to shift. Constantly.

    Branding Is Not Your Logo

    Goetz said, “Branding is not your logo and not your website. It’s the experience people have of you. Branding is a memory of what people have of their experience. As your organization matures, it becomes your story. You want to make sure when people have a memory of you, it’s accurate.”

    He said your biggest challenge is to create a prospect pool in a well-defined channel (what people read) and then build a marketing/sales funnel. The market position your company has within that prospect pool is what sets your company apart from all the other ideas and initiatives competing for any particular customer’s share of mind. It’s like finding the perfect river teeming with fat trout. You’re not going to catch them all, but the one you do catch is going to be valuable.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.

    Keeping Kids Safer Online Through Storytelling

    Online technology has become an integral part of daily life. Technology is used for everything from navigating to work, to connecting with friends, to buying shoes and even setting thermostats. Children, like adults, are glued to their devices. This interconnectedness—while valuable—can be problematic, especially for children.

    A Plethora of Platforms

    Twitter, Snapchat, Boomerang, Periscope, YikYak, 4Chan, Discord, Twitch— there is an onslaught of new online platforms with increasingly trendy-sounding names. For parents who are also being bombarded daily by new options, it is daunting to know how to guide children through this maze. Parents are generally at a loss over how to safely guide their children in an environment they themselves barely grasp.

    This is precisely the situation that caught Liz Repking’s attention when her son was in middle school. She saw her fellow parents were throwing their hands up in defeat, overwhelmed. They were saying “I don’t understand this. They’ll be fine.” Hearing this, Liz understood that the increasing use of online activity was affecting all children and was becoming an urgent parenting issue. Repking knew it was a problem she could help solve. She found her calling and started Cyber Safety Consulting.

    An extensive background in IT consulting and training as well as being the mother of three children gave Repking a unique perspective on how to help parents and children navigate this new and treacherous landscape. Initially, her focus was on teaching parents how to educate their children on internet safety, but when she was approached by a school for help in the aftermath of a sexting scandal, Repking realized there was a great need to present directly to children as well. The goal? To educate about the dangers associated with online behaviors and how they can react when finding themselves in uncomfortable or risky situations.

    When “Spidey Senses” Tingle

    Repking said while students are frequently more tech-savvy than parents, they often lack the social and emotional awareness needed to protect themselves. This is exacerbated by the fact that online interactions are devoid of the sensory cues prevalent in personal interactions ‘IRL’ (in real life) so critical to assessing/understanding situations. In person, body language can raise warning signals which make a person’s “spidey senses” tingle. But without such input, subtleties are stripped away and people—especially children—easily step squarely into exploitative or other treacherous situations.

    The greatest tool I use is storytelling.

    Repking said, “The greatest tool I use is storytelling.” But the stories must be relatable to be impactful. She has found that students have a hard time relating to stories used as scare tactics. Children believe that extreme scenarios are exceptions and wouldn’t apply to them. Young people do not react well to direct warnings not to do something, especially if they think they know more about something than their parents, she said. So instead of lecturing at children about what not to do, she weaves abstract concepts into stories from her own life and current events.

    For instance, instead of warning kids with “What you [post online] stays up forever,” she tells the story of the 2018 NFL draft quarterback, Josh Allen. Allen was one of the league’s top draft picks but lost his offer when old offensive Tweets were uncovered. Though he posted the Tweets when he was a teenager, the damage was done. Repking said her presentations are conversational which begins with knowledge from the students. She talks with students and never at them. In doing so, she guides them into discussions about real-life consequences of their online actions and spurs conversations with their parents at home.

    Accelerating Cyber Safety Consulting

    In addition to presentations, Repking has created internet safety curriculum for schools and is in the process of developing a book on the subject. Since 2012, she has delivered keynotes and speeches locally and nationally and been interviewed by WGN, FOX, and other news sources to establish herself as a leading expert.

    Repking joined the Innovation DuPage accelerator program, Owner-to-CEO, which also allows her to work at #IDHQ to access mentorship and other ID business incubator resources, as well as collaborate with other business owners and startups. She came to the space for the resources it offered to help her develop her programs and further grow her business, but now she comes daily to interact with new friends and colleagues. She said the stories her ID colleagues share give her ideas and help her grow as a business founder and owner.

    Which just goes to show, storytelling educates grownups and children, alike. Just as Cyber Safety Consulting is using stories to help keep kids safer online, so are stories helping ID members become the DuPage region’s employers of tomorrow. For more stories about innovative business founders and owners follow ID stories.

    Innovation DuPage can help transform your idea into a viable commercial venture. Connect with us on Instagram, LinkedIn, Twitter, Facebook or call 630-942-3340 to explore your next steps. If you are interested in connecting with entrepreneurs like you, check out our public events.