Do you have an early stage startup and want to increase your probability of success while simultaneously decreasing the time it takes to achieve it? If you said “Yes,” then plan to slide into the upcoming ID Mentor workshop offered by Mark Heintz, X9Y Consulting Group, for ID Members on Wednesday, October 2, 2019, 10:00 a.m.-12:00 p.m. at Innovation DuPage headquarters.
Heintz said, “The process of turning an idea into a scalable business model is like a journey. You need to know where you are, where you are going, and how to get there. This presentation will provide you with a high-level overview of the startup process and a methodology you can use to make progress and achieve results.”
Specifically, Mark will cover:
Steve Blank’s Customer Development Model to provide an overview of what you need to do to transform an idea into a scalable business
Planning and strategy processes to help you bring clarity, focus, and results to your startup
At the presentation’s conclusion, you will have a simple but effective set of tools to map out your situation, as well as a set of clear and focused goals, objectives, strategies and tactics to take you from aspiration to achievement.
Learn More About Mark Heintz
Mark’s background and experience are extensive. He has served as CEO for companies, consultant for clients and instructor for the ID Owner-to-CEO Accelerator program where he has received very high marks. Learn more about Mark and read his article The Power of Why on LinkedIn.
2 min read …Jodi Norgaard delivered an ID Mentor workshop to ID Members about her experience manufacturing and selling a gender model positive plush toy doll that broke stereotypes, won awards, garnered huge mainstream media publicity, shook up retail toy aisles nationwide and launched her career as a highly regarded international public speaker.
ID Members spoke highly of Jodi’s presentation which provided them with a variety of references for everything from sourcing companies (for overseas manufacturing) to barcode providers to Amazon store managers. ID Accelerator member David Peck of Insightful Solutions LLC said, “I don’t know where to start or stop to explain what I got out of Jodi’s presentation. I got three pages of strategic and practical notes from it.”
I don’t know where to start or stop to explain what I got out of Jodi’s presentation. I got three pages of strategic and practical notes from it.
Likewise ID Member Dan Vissers said, “Jodi’s presentation was terrific. There were so many great insights and it was very motivational. Everything she said about persistence and tenacity in the manufacturing sector was spot on. I’m seeing it now and knowing she also experienced it gives me more confidence moving forward.”
Norgaard spoke about her experience being invited to the Obama White House via an email she wasn’t even sure was legitimate at first, but then ended up with her networking with the head of Lucasfilm and 148 other specially invited women entrepreneurs.
Some key advice that Jodi offered to entrepreneurs:
Toot your own horn because no one else is going to do it
Don’t grow too fast or start out with too many SKUs
Ask for help – ask anyone and everyone about anything and everything
Be persistent without being a pest
If you’re going to do business with Walmart, weigh the pros and cons and make sure your product is manufactured in an ICTI-certified factory (In fact do that before you start down the Walmart path)
Find a mentor
Remember that success is never achieved without failures: a lot of them
Make your product pitch short and sweet: You’ve got about 10 seconds
Jodi closed by saying, “You’re figuring out a product. And you’re climbing a mountain. There’s always a peak. Then another peak. There’s a vulnerability in being an entrepreneur. You know your product will work, but it’s convincing others that it will work.” She said, you don’t have to be a genius or have a ton of resources, but you have to step over fear, find courage and be passionate and persistent when things get difficult.
ID Members can access Jodi’s presentation with a request from the ID Connect form. (Input “Jodi’s presentation” in the comment section).
Read time…4.5 mins Kym Larson was a college student with a passionate interest in learning what makes people tick, when she earned extra money as an ABA therapist for autistic children. She noticed the incredible amount of time the children’s parents spent taking the child from one appointment to another. These children needed help with speech pathology, counseling, testing, tutoring, physical and occupational therapy and more. The parents were desperate to help their children but had little down time to just be with them, enjoying and nurturing their natural personalities. Larson, knew there had to be a better way.
An Idea Still Percolating
While working towards her doctorate in neuropsychology and practicing for a number of years, Dr. Larson time and again saw parents struggle to navigate a complex system of services required to help their children achieve success. She realized how the “system” was tedious and complex for parents and children.
And, Larson thought, what if that place were comfy and cozy: A fun place to be instead of a sterile, bland clinic?
That idea she had in undergrad was still percolating. Wouldn’t it be great for the families of struggling children if they could get all their services in one place? And, Larson thought, what if that place were comfy and cozy: A fun place to be instead of a sterile, bland clinic?
What if the service providers—the therapists, neuropsychologists, tutors, OT’s and speech pathologists—just wore regular clothes, like the children’s parents and teachers, instead of lab coats and suits that made them look like intimidating scientists or menacing professionals? After all, Larson reasoned, children need to feel comfortable and safe in order to learn and grow, and the clinical uniforms didn’t really serve any purpose other than making the office look more, well, clinical, and maybe intimidating.
How Marvelous Minds Came to Be
Larson, who hails from Glen Ellyn, Illinois, returned to her home town to raise her own family after completing her education and gaining valuable work experience as a neuropsychologist. In 2017 her idea became a reality and she opened her dream clinic and named it Marvelous Minds: the place where children and families could access a plethora of services all under one roof in an environment that was warm, inviting, entertaining and pleasant. That’s what she envisioned all those years ago as a young college student and everything seemed to be in place for success. Except there was a problem.
Growth as a Barrier
When the doors opened and Marvelous Minds became a reality, the problem wasn’t lack of customers or resources, it was growth. Fast growth. “The speed with which our practice has grown took me by surprise,” said Larson. “I thought I would have time to learn about running a business while my practice grew, but it happened so fast, I could barely keep up. They don’t teach you how to run a business in grad school, the focus is purely clinical.”
Fortunately, Larson found the Innovation DuPage Owner-to-CEO accelerator program which was the perfect resource to meet Larson’s need to learn what she needed to know to continue on her road to success. The program allows business owners of all kinds to come together, learn from experts in a variety of topics like finance, human resources, marketing, distribution and more, as well as from one another. The group forms a cohort that shares what works and what doesn’t in a non-competitive, friendly and collegial environment at Innovation DuPage twice weekly for twelve weeks.
Larson said, “The program was like a mini-MBA. It came at the perfect time for me. I didn’t know what I didn’t know about running a business until I enrolled in the program. But one of the best things about it was getting to know the other business owners and taking advantage of the other programs Innovation DuPage offers.”
Indeed, Larson’s employees are also taking advantage of the classes and workshops offered by Innovation DuPage, so they too can learn what they need to know—from digital marketing to website analytics—to help Marvelous Minds continue on their trajectory toward success.
Marvelous Minds Is Hiring, Welcoming New Customers, Growing and Helping Children
Dr. Larson’s Marvelous Minds is not only growing, it’s thriving. Parents who are concerned about the development of their children—whether struggling in school, suffering from anxious, forgetful or impulsive behavior or myriad other diagnoses from ADHD to cognitive and motor disorders, even substance abuse—can find help under one roof at Marvelous Minds. Under the watchful eye of a range of high-level professionals from occupational therapists to speech pathologists to tutors and parent coaches to neuropsychologists (including Dr. Larson), the whole child is treated to improve behaviors and outcomes.
Larson said, “The biggest surprise in running a business, in addition to meeting my five-year plan in one year, was finding out how much I’m enjoying building a business. I knew there’d be a huge learning curve, but I didn’t know how fast I would need to learn it, and how many mistakes I could have made along the way. I’m still learning, but it’s fantastic to know Innovation DuPage is here to help when I get stuck.”
Marvelous Minds Working Marvelous Miracles
What she already knows is how much Marvelous Minds is helping her patients and their families. Larson said, “Bringing one-multi-disciplinary team to handle everything a struggling child might need and having all the services together under one roof—speech, OT, behavioral, parent coaching, psych—is so rewarding. I love to say, ‘Let’s go across the hall and talk to that person,” when it becomes clear through our work that another service is needed. As far as I know, an organization like this didn’t exist before Marvelous Minds. I love that we can treat kids and their parents, see them thrive and watch as they become all they can be with our help. That is why we are here.”
It is that joy and optimism, not to mention smarts, that is attracting new patients to Marvelous Minds in Glen Ellyn. As the practice continues to add new therapists and services, and continues to grow, it is enjoying a reputation for innovation in its field. That and the gratitude of parents who’ve finally found the help they need to watch the little marvelous minds in their households reach their full potential.
Larson added, “If you (or anyone you know) is looking for a marvelous career to change lives and empower families, contact me today. We are currently looking for pediatric and family therapists, an occupational therapist, a neuropsychologist, and special education tutors and advocates. Come join our ‘marvelous’ family!”
Off the shoulder fashions for women are hot. And it’s no wonder because the look is both fun, flattering and—surprisingly—empowering! So said Dr. Symone Lewis, the inventor of Barelastics, a reverse suspender under garment that keeps an off the shoulder look where it belongs: off the shoulder (OTS).
Lewis said, “Wearing off the shoulder fashions exudes an air of competence and confidence. Baring your shoulders communicates a deep yearning to be seen and heard and it’s a powerful way to make a statement and a first impression.” Supporting that sentiment, according to Elle.com, the majority of designers in 2019 embraced the idea of “you do you,” meaning women are encouraged to embrace a fashion style that suits individuality with the unifying concept being the expression of female empowerment.
Founding a Company to Solve a Problem
In 2017, Lewis founded Shoulder Bare, Ltd., as the manufacturer of the Barelastics product, which has a patent pending. Lewis speaks of women’s empowerment from the credibility of being a working licensed psychologist with an earned doctorate in clinical psychology.
Beauty is power. I believe baring your shoulders is one way forward for women in demonstrating that power.
Lewis said, “Beauty is power. I believe baring your shoulders is one way forward for women in demonstrating that power. But if you’re tugging at your sleeves or fidgeting with your garment, it communicates the exact opposite. I saw a problem with wearing OTS fashions and remedied that problem with my invention. There is an air of sophistication when women bare their shoulders, whether in an office environment, at a gala, going through everyday life or at the beach, but only if they feel confident in their choice of garment. Barelastics make that happen for women who choose OTS fashions.”
Nonverbal Communications Make Impressions
Some have reported fifty percent of all communication is nonverbal. Also, many believe first impressions often are lasting impressions. OTS fashion has been a thing since the mid-1800s and has never really disappeared, with either both or even one shoulder bare, often stealing the show and attracting eyeballs on occasions from red carpet events to weddings to business meetings.
Lewis loves it. “In my opinion, women should celebrate the feminine. In our current culture womens’ voices are often not valued and their opinions are often under-represented and underfunded. Expressing yourself is an inalienable right. The pursuit to be all you can be is a deep-seated need and if you’re not heard you’re not represented,” she said.
How Innovation DuPage Has Helped
Lewis has been marketing her product online since 2018 at Barelastics.com. She has identified contract manufacturers and worked out quality-control issues on the product for small, medium, large and mega orders, but still considers the marketing and selling of the product second to her day job as a working psychologist.
“I want to scale and designate Shoulder Bare Ltd. my first job. Innovation DuPage is helping me with so many things to make that happen. I have so many ideas for additional products to be marketed under the Shoulder Bare Ltd. banner, but I just need that one big break and I believe Innovation DuPage is going to be that spark to make it happen,” said Lewis.
Moving Confidently Forward
Follow the empowerment journey of Shoulder Bare Ltd. and its Barelastics product with Dr. Lewis on Facebook, Instagram, Pinterest and Twitter. Connect with Lewis on LinkedIn. We can “barely” contain our excitement as we watch women around the world discover Shoulder Bare Ltd, Barelastics and Dr. Lewis as she demonstrates the art of baring shoulders and soul with utmost confidence.
3 min read …The 20th century was dominated by process efficiency. The first part of the 21st century has focused on technology innovation. Future success will be achieved by energizing people. Organizations that put people first by working with leaders and teams to solve people-related conflicts and maximize every team’s energy will radically improve team performance and more meaningfully achieve their overall mission. So said the founders of Clarity Ventures, Jonathan Schultz and Rommie Zats. The two conducted an ID Mentor Workshop recently at Innovation DuPage to help ID Members understand and manage the most crucial of issues affecting the likelihood of achievement: their own goals and personal motivations.
Know Your Biggest Conflict
Workshop participants found the interactive Clarity Ventures Energy Workshop to be well-managed, interactive and fast-paced. The duo helped each startup founder find solutions for the biggest conflict that was keeping them from achieving next level performance. “We want you to embrace the conflict and go forward,” said Schultz, explaining that diversity of thinking patterns and types of conflict is another kind of diversity teams should adjust for in addition to the most obvious, such as gender, sexual orientation, etc.
With a proven, proprietary framework, the Clarity Ventures workshop yielded energetic solutions and helped each participant define when they are at their best—and worst—as well as the biggest conflicts holding them and their startup back. Zats offered, “Energy underpins your performance. But what is energy? It’s your state of being and being your best person.” Once each person’s biggest conflict was identified, each participant was able to quickly design a solution to be put into action immediately.
The two-hour session didn’t end there. Each startup founder was matched with an accountability partner and was able to strike up a relationship with the Clarity Ventures team for future follow up. Even more, following the workshop, Clarity Ventures devoted 30–minute coaching sessions to follow up on the work each participant completed during the workshop to help frame and assist with any remaining conflicts—all for no additional charge.
What Past Participants Said
Without exception, participants were engaged and enthusiastic about the program. Jon Spungen, founder of startup letzgo, said, “This was really good for me. This organized process was very valuable and helpful.”
Chris Meyer, Stone Dog Productions, said, “I love the two-minute time pressure to identify ideas and solutions. They were all inside my head, and the pressure helped bring them out. And once they were put on paper the solutions become crystal clear.”
In total agreement, Justin Mayer of Encube.ai said, “Partnering up to build support for your ideas was super helpful. I’d like to continue on with this process on an on-going basis.”
More on Clarity Ventures
A startup organization themselves, Clarity Ventures has already put their powerful workshop sessions to use helping a number of teams to energize and break down conflicts.
Here are some examples of the types of conflicts Clarity Ventures has already helped teams solve:
Rapidly onboarding and integrating new team members so they can drive impact immediately
Resolving team conflict amongst team members / co-founders / investors
Teaching leaders to empower their teams and get out of the details
Supporting leaders and teams struggling with burnout and rejection
Helping leaders build empathy for their teams to better align and storytell on their mission
Schultz and Zats formed Clarity Ventures as people transformation consultants who bring out the best in leaders and their teams so they can make their mark on the world. They find out what energizes teams and remove what’s getting in the way through leadership development programs, team and individual workshops and executive coaching.
They have previously worked for some of the best companies in the world, including McKinsey and Google, where they observed extremely high-performing teams. They learned that teams are only able to maximize performance when they broke assumptions, supported each other and were enabled to be their best selves. Shutlz and Zats leveraged this experience along with extensive research to create a framework for both groups and individuals to enable maximum energy and performance.
Jonathan Schultz holds a Bachelor’s in Finance and Marketing from Augustana College and an MBA from Northwestern’s Kellogg School of Management. He has a background in strategy consulting with expertise in enterprise-wide transformations working for top companies such as McKinsey & Co. He gets energy from building and creating, working in chaos and ambiguity, and being a part of an open and supportive team.
Rommie Zats holds a Bachelor’s in Industrial & Systems Engineering from the University of Wisconsin – Madison and is currently pursuing his Executive MBA at Northwestern’s Kellogg School of Management. He has worked for a number of top organizations, including Google, where he has held strategy and operations roles leading and transforming global teams. He gets energy from challenging the status quo, tackling complex problems and surrounding himself with dreamers.
2 min read…Interns add a little spice to the environment at Innovation DuPage. One intern that we will be saying farewell to this week is Charles Cwik. Charles came to the attention of Innovation DuPage due to a strong recommendation from an advisor at ID Partner Benedictine University, his alma mater. Charles has blossomed into a quick-thinking, collaborative team player who can be relied upon to get projects done in a timely fashion. He is moving on to a full-time job as a credit analyst with Bank of the West [the U.S. subsidiary of the French international mega bank, BNP Paribas], after his Innovation DuPage internship concludes this week.
Charles’ background includes not only a bachelor’s degree from Lisle, Illinois-based Benedictine University in business analytics but also three years as a sound technician working with up-and-coming rock n roll musicians and a side hustle as a barista. His technical and sound skills will come in handy with anyone looking to produce a podcast or adjust the sound system at a conference, not to mention flying through excel spreadsheets. His sense of customer service has been honed to an art form from his time whipping up lattes and espressos.
After an instructor identified him as a leader among his classmates, the recommendation to hire Charles as an intern came to ID Operations Director Jim Bell. During his 3-month internship, Charles worked on areas such as identifying grant and potential partnering opportunities for ID, developing lists of useful information like this Chicagoland pitch contest list (a big hit with ID Members looking to build awareness and receive feedback on their startups), helping with financial management and accounting duties and much more.
Then, through a connection of Bell’s at the Bank of the West, an interview was arranged and Charles seemed a perfect match for an entry level position in their commercial lending approval and management team in Chicago. Innovation DuPage is proud to have played a part in what we hope will be a fruitful career for Charles as he leaves his operations intern position behind for the real world. That’s the cornerstone of Innovation DuPage: connections, helping each other, lifting people and companies up! Charles’ story is one small example of how Innovation DuPage is making a difference in the DuPage area region.
Chip Borkowski is a proven growth counsel with for-profit corporations and 501(c)3 not-for-profits as well. His skills as an in-demand visionary and strategic leader that translates business strategies into maximum proﬁt are well known. Currently, as the chief growth officer for several current entrepreneurial initiatives, Chip leads the efforts for practical innovation via his proven enterprise models that work for SMBs as well as Fortune 50 organizations.
He leads the Innovations Teams which develop new business opportunities, markets and service models; drive brand value; and partner with the best of the best to enhance his unique offerings including for-profits like BeWell-USA® and Empowered Patient® as well as not-for-profits like BeFriends®.
Borkowski’s responsibilities also include strategic alliances; sponsorship sales; and marketing and communications.
As CGO, Borkowski created and directs a multifunctional innovation process for developing and monetizing new products and services, improving existing products and services, and optimizing customer experiences. He focuses on identifying new ideas and best practices that exceed customer expectations and accelerate sustainable, profitable business growth–-aka SCALE. Chip keenly understands that customers’ needs must be front and center to achieve long-term revenue growth and company success–even on B2B GoToMkt programs. He always views business through the B2B2C lens.
Borkowski has a wealth of experience iadvising some of the nation’s top media, real estate, and financial companies as well as healthcare organizations and their related ecosystems / strategic alliances for customer acquisition through ambassadorship–whether with B2B or B2C strategies and tactics. He has spent over 30 years disrupting technological and consumer behavior and spearheading initiatives to engage consumers with authoritative content across media platforms. By leading from the front, Chip ensures all parties involved with his initiatives embrace a laser-like focus on the end goals.
•BeWell-USA® and Empowered Patient® – help connect those in need of chronic condition treatment with everyday and life-threatening health problem treatment and prevention facilities.
•BeFriends® – Aid the 20 percent of Americans who have a disability as a “Good and Faithful Servant”.
Chip is both internally and externally focused on company culture, stakeholder accountability to market dynamics, customer needs and preferences, as well as consumer behavior. He ensures his initiatives and clients’ projects stay one step ahead and engage with all stakeholders and customers.
He can be seen often in Innovation DuPage’s headquarters in Glen Ellyn. Don’t miss Chip’s upcoming ID Mentor workshop Proven Models for Success on Wednesday, September 4 at 10:00 a.m. For ID Members only.
3 min. read…If you’ve had the pleasure of participating in one of Dr. Abraham’s workshops, you’d probably think this warm, humble, unassuming man is someone you’d love to spend an afternoon with because the conversation just flows. And with the conversation, comes information … and a lot of it: like water from a firehose. It’s powerful stuff. But it’s guidance from a friend. A friend whose “airs” are all about what he can give you. Abraham kicked back one afternoon in a pink, slightly rumpled Vineyard Vines polo at ID to talk about his background, his philosophies and what he hopes to gain at ID as a mentor, investor and teacher.
With several advanced degrees, including an MBA and PhD in computer science (with a specialty in artificial intelligence) from DePaul University, Abraham has the bona fides to sit in board rooms, pulling down six figures, just for what he knows. He does a little of that, but mostly he’s looking to find, nurture and help the next entrepreneur get to the level of boardroom with him.
A Deep Background in Business and Digital Marketing
As a serial founder (currently he’s involved with six companies in some capacity, including his latest launch Deepint Marketing) with global experience, Abraham has the ability to advise and mentor, as well as teach, pretty much any company in any industry. As long as they are interested in growing their business, rapidly scaling and using digital marketing in the most efficient and economical way possible. And who isn’t?
Thinking of Salesforce for your CRM? It’s great, but expensive, he said. You might want to try Insightly instead. Being pitched by Marketo? Save the $800/month and let Mailchimp be your go to, for now. His favorite saying, “Try the free versions first until you outgrow them and then switch to what you can afford. There’s more than one way to market online!”
So you want to advertise on Facebook? Well, you’ve come to the right place. Abraham is the Developers Circle (DevC) Lead for Facebook in a 10-state region, he said. He is preparing to host a Facebook-sponsored hackathon this fall in Chicago. (Watch the ID Events page for more details and how to get in on the action). He’s also hosting a Facebook Meet Up Launch at Innovation DuPage on September 14. Click here to register. And, he’s hosting semi-weekly sessions on digital marketing at Innovation DuPage that anyone can attend. You just need to register through the Meetup app (find the links at the Innovation DuPage events page).
Abraham also has a strong belief in the power of education. Having spent a lot of time in college, he fully recognizes the challenge that new graduates face when it comes time to find their job. He is a part of the leadership team at Quze, another Innovation DuPage member, to bridge the skills gap that new graduates, or those looking to make a career transition, face.
Abraham came to the U.S. at the age of five with his parents and siblings. Stressing education as paramount, his parents settled in the Chicago suburbs to give the kids a better shot at success than they might have had in their native India. The strategy worked as both siblings completed medical school, one sibling is now a practicing neurologist with an MD and the other is a medical administrator. But Abraham wanted to go into business, not medicine like his siblings. He put himself through school, working hard and taking full advantage of the U.S. educational system: First at College of DuPage, then Elmhurst College (both schools are ID Partners) and finally earning his graduate degrees at DePaul.
The purpose of wealth and working hard has very little to do with enriching yourself, but rather it should be used to give to others
-Dr. Sanju Abraham
He said he grew up poor, but losing a dear friend in high school taught him a life lesson about giving back that has stuck with him. He said his life’s philosophy is to build up others around him. “The purpose of wealth and working hard has very little to do with enriching yourself, but rather it should be used to give to others. This is in line with the teachings of all the major religions. You give and you feel better, you feel happier. Giving could be time, knowledge, money and for the sake of doing it,” he said.
During our chat, Abraham admitted he’s had many failures over the years. “I’ve failed a lot! But I learned from each and every one,” he said. “One thing I’ve learned the hard way is to find the right partners when going into business. If you can partner with the person who is going to push you, motivate you and challenge you, then you’ve got a good partner. But you must talk to the right people. Not your parents, not your spouse and not your friends.”
A Passion and a Purpose
“I want to help people find their passion. If I can help a cupcake shop owner make more cupcakes because they are passionate about cupcake baking, then that’s what I want to do,” he said. “I’m in the business of helping people realize their dreams.”
Abraham offers to schedule an appointment with anyone who wants to meet with him for no charge. As a business consultant and coach, he is that guy who pushes, prods, and challenges. But he does it in just the right way. “I’m not any smarter than anyone else,” he said, “But I’ve had experiences I can share so others don’t have to make the same mistakes I’ve made.”
He’s had success too. Plenty of them. His biggest success is “having the luxury of time to help others succeed.” Having income streams from several companies with which he’s involved pays the bills. But the biggest success is what keeps him up at night: Absolutely nothing. “I sleep like a baby,” he said.
Working with mentors like Dr. Abraham at Innovation DuPage, ID Members and people from the general public who want to sign up for his classes at ID, are hopefully going to also live their dreams and give back to their communities, families and others as he has done. And with tips and intel from Abraham, hopefully those companies incubating and accelerating in Glen Ellyn are going to scale rapidly, enjoy success and make the world a better place. That would be Dr. Abraham’s dream come true.
3 min read…Getting a startup off the ground is not easy. Finding time amid other obligations (like your day job and your family), raising capital and developing your ideas is an enormous undertaking. Success takes hard work and in some cases a bit of luck (aka timing, hard work, perseverance, creativity) but you can help by making smart decisions. That’s why Innovation DuPage is here. To help you get started and nurture your journey. One of the smartest decisions you can make to increase your “luck” and the awareness of your startup is to enter a pitch competition.
A pitch competition entry is a fantastic way to focus the mind. It gives you a deadline, so you can stop procrastinating. It helps you build momentum for your ideas even if you haven’t filed all your paperwork yet. Winning is great, but even if you don’t win, a pitch competition is an exercise that provides lots of benefits.
Want even more opportunities to pitch? For a full list of pitch competitions in the Chicagoland area click here. Each competition has different qualifications and requirements, so you’ll need to do some research.
To be alerted when the details of the ID-sponsored pitch competitions become available, sign up on the form by each listing on the ID Events page. Each of these competitions will help you with feedback, promotion and maybe even cash (if you win!). $14,000 in prize money is up for grabs from the ID sponsored pitch competitions listed. In case you need a little more motivation than $14,000, here are….
5 More Reasons Why You Should Enter a Pitch Competition
Entering a Pitch Competition Helps You Focus
The actual process of entering the competition forces you to put your business on paper, organize your ideas and brainstorm the possibilities. It gets the creative ideas flowing. In some cases, application reviewers will provide you with unsolicited (and priceless) feedback.
It’s not easy to enter a pitch competition and often that’s by design. You may need to answer thought- provoking questions as part of the application process. This helps you think critically about every aspect of your business, nail down your vision, assess the competitive landscape, define your value proposition and set short and long term goals. Re-reviewing your overall strategy may be one of the most valuable aspects of entering.
Pitch Competitions Attract Others Interested in Entrepreneurs and New Ideas
Pitch competitions often provide support and instruction from the organizers and judges. Some competitions require setup meetings with knowledgeable business advisors as part of the application process. Others match accepted entrants with exclusive business coaches and investors.
You’ll probably meet incredible mentors during the competition events or awards ceremony. Pitch competitions are attended by people hoping to learn, gain contacts and get in on the next big idea. Remember, other successful entrepreneurs all started with an idea and built it from scratch. They’ve all made plenty of mistakes, acquired knowledge and skills along the way and have endless information and perspectives to share. Network with these folks, ask questions about their businesses and take note. Each interaction may just save you from having to learn lessons the hard way.
Pitch Competitions Remind You to Practice, Practice, Practice
If you don’t have your elevator pitch down perfectly (or don’t know what it is), now is the time to figure it out. While attending a pitch competition, you will have dozens of opportunities to tell people about your business.
That 30-second spiel can make the difference between a potential investor giving you his personal email and phone number or looking around for someone else to talk to. We know that hurts, which is why you need to be top of your game.
Your elevator pitch should be brief, unique, and memorable. Test-drive it with friends and colleagues. Watch people’s reactions as you share it. Are they intrigued? Do they want to know more, or do they change the subject? Don’t be afraid to test a few versions of it to figure out what works best. Remember how you get to Carnegie Hall: Practice, practice, practice.
Everything’s All About Marketing and PR
Pitch competitions are a great way to tell others about your business, gain exposure, and find new customers. Use pitch competitions to tout your idea and story, because, let’s be honest, no one else is going to do it.
Here are some more marketing ideas you can leverage when you enter and participate in pitch competitions:
Email your past and present contacts and invite them to come and watch
Put together a press release and ask reporters at media outlets to cover the contest
Offer yourself as an interviewee to bloggers and/or offer to be a guest blogger
Write up a story for your own website about the competition and how you’re prepping for it
If the competition includes community voting, invite fam/friends/fans to participate
Sharing your involvement in a pitch competition, whether you win or not, demonstrates your commitment to your company, how you are creatively growing your business and that you’re looking for ways to grow.
Everyone in the pitch competition has a story to share. If you happen to win, it’s a feather in your cap and something you can ride to future success, blog posts, etc. Even if you don’t win, you still have an interesting story to share and a lot of lessons-learned to talk about.
Cash Is Often Involved
Winning feels great and often involves some cash. Cash prize amounts range depending on the competition, but often non-cash prizes can include valuable resources such as free business services (a membership to Innovation DuPage, perhaps?) access to VC’s and mentors, mentions on social media and maybe even a newspaper article. Combined, the pitch competitions sponsored by ID and listed on the ID events page are giving away more than $14,000 in cash in addition to prizes.
Are you planning to enter a pitch competition? What do you hope to get out of it?
Entering a pitch competition and participating in the events and activities around it will kick your ideas into high gear so you can expand your vision and see how it flies. Listening to passionate business leaders and exposing yourself to new perspectives will inevitably spark your creative spirit. Usually, pitch competitions have final celebration parties. Have business cards/flyers on hand and prepare to network, network, network. You never know who you’ll be mingling with at the pre and post event gatherings. You’ll walk away with a notepad packed with tons of to-do’s… and even some lesson-learning don’ts. Get started and make yourself some luck!
The other keynote was Rebecca Fyffe, who was named the 2018 National Small Business Person of the Year and who’s company Landmark Pest Control takes a gentler more natural approach to pest control.
Participants had the opportunity to learn how to launch, grow and build a business with:
Useful tools and strategies that focused on women’s unique business challenges
More empowerment to engage in entrepreneurship with renewed confidence
Connections with other women as founders, funders or team members
Business resources that focus on helping women-owned businesses
Tips to become profitable, successful, and establish effective teams
Ideas to refine a strategic approach to business and marketing
Take aways: It takes preparation to be empowered to engage and unite, put yourself first to succeed in business and life, and keep it real by coming together to conquer adversity and challenges through humor.
Participants worked to look inside themselves to walk away with a plan going forward. It was exciting to be challenged as the next generation of strong and fearless women entrepreneurs.