On Tuesday, July 16, 10:00 a.m., ID Members are invited to hear entrepreneur and serial founder David Goetz talk about Positioning Your Startup for Market Traction. Goetz’s informational and interactive talk will help answer questions about branding your startup so you will take away how to:
- Understand the eight positions of positioning power
- Position your brand in your category
- Develop the messaging architecture for your startup
- Connect your brand positioning with creative
About the presenter: Dave Goetz is president of CZ Strategy, a strategic marketing agency that he founded in 2000. He is the author of three books, including one on messaging strategy and another on fly fishing. He also founded RealityRN, a social community for new nurses; Big Snowy Media, a publishing imprint; and “2 Guys and a River,” a fly fishing podcast.
When you go:
Place: Innovation DuPage
Date: Tuesday, July 16
Time: 10:00 a.m. – 12:00 p.m.